Entertainment Development Institute (EDI) was founded with a bold, creative vision intended to provide development expertise and capital to assist entrepreneurs, owners, developers and investors with the rapid and exponential changes in the sports and media landscape.

Conceived by Canadian entrepreneur Martin Soltys, EDI began as a passion project rooted in shaping compelling narratives that bring forth new creative immersive experiences which foster audience interest and facilitate spectator interaction. Fueled by a complementary blend of business and entertainment education at Western’s Ivey Business School and UCLA’s School of Theater, Film & Television, Martin evolved EDI into an influential development group that connects capital, creatvity, and community.

Through diverse and strategic partnerships, EDI now fosters and finances development and integration of sports and entertainment into mixed-use real estate projects. And, facilitate the powerful intersection on between place-making, brand-building, and audience engagement. We recognize that valuable communties are those that blend passion and purpose.

Today, EDI stands at the forefront of a new wave of global investment— leveraging international relationships, creative capital, and a long-term vision to support the growth of professional sports clubs, entertainment districts, and cultural hubs. We invest not only in assets, but in experiences that move people and the infrastructure that brings those moments to life.